Mary Joey Intas: UX Designer, Product Lead from Cebu Philippines
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My design principles
Simplicity
Less is more — make it easy, not empty. Simplicity means removing unnecessary complexity and focusing only on what users need to accomplish their goals. But simplicity doesn’t mean minimal for the sake of it—it means purposeful clarity.
Intuitiveness
Design that doesn’t require instructions. An intuitive design is one that users just get. It aligns with their mental models and expectations, using familiar patterns and clear visual cues that show what actions are possible.
Attention to detail
Great UX is in the micro-interactions. Details may seem small, but they create emotional impact. From micro-animations to subtle transitions, consistent iconography to helpful error messages—every touchpoint matters.
‘Kaizen’
Design is never done and user experience is a living process. Kaizen is continuous improvement. It means embracing iteration based on feedback, evolving user needs, and technology.